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Marketing Management: First European Edition
Product Description
The American edition of Marketing Management is the world’s leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.
From the Back Cover
Praise for the First European Edition of Marketing Management
This is a much longed-for edition of the classic Marketing Management. The European co-authors have done a committed job to adapt the text not an easy task which requires balanced judgment and wisdom. A large number of cases have been skilfully selected to make European students feel at home. The theoretical framework is basically unchanged but has been supplemented with seminal contributions from Europe.
Professor Evert Gummesson, Stockholm University School of Business, Sweden
The scope and range of marketing continues to move at a pace in todays modern world. This textbook demonstrates admirably this scope and range of concepts and issues which students of marketing must prepare and perform against. This text examines traditional aspects of marketing and blends these with modern and future concepts. At the same time it bridges the Atlantic in perspective with excellent examples of interest to all marketers. Students studying marketing will do well to make this a must read.
Professor David Carson, Ulster Business School, University of Ulster
An excellent up-to-date, comprehensive and broadly structured text. This book represents a serious attempt to adapt Kotlers ideas to the wider views of the marketing world, not the reverse, from Nordic relationships and Chinese guanxi to French post-modernism.
Michael Saren, BA, PhD, Professor of Marketing, University of Leicester, England
Marketing Management exhibits all the qualities of a true marketing classic: accessibility, state-of-the-art overviews, theoretical rigour and managerial relevance. This multi-purpose textbook is a must-have for academics and practitioners.
Martin Wetzels, Professor of Marketing and Supply Chain Research, Maastricht University, The Netherlands
The first European edition of the seminal work Marketing Management is a welcome addition to the growing body of work in this important discipline. The authors have recognised the strong contribution of European academics to relationship marketing, as well as recent developments in the service dominant logic, digital marketing, and marketing metrics. This will become a standard text for both undergraduate and postgraduate marketing programmes across the continent.
Professor Graham Hooley, Deputy Vice-Chancellor, Aston University
The first European edition of Marketing Management provides students and practitioners of marketing with an innovative perspective on the classic American original. This outstanding book synthesises contemporary marketing thought, presents fresh European examples and illustrates the need to stay alert in a continuously changing society.
Karin M. Ekström, Professor in Marketing, University of Boras, Sweden
Mobile Internet For Dummies
Product Description
You’re on the go all the time — maybe for business, maybe because it’s a byproduct of your busy lifestyle. But either way, your life would be easier if you had Internet access wherever you are.
Well, when it comes to the Internet, you CAN take it with you! You just need the right stuff, and Mobile Internet For Dummies tells you what that is, how to find it, and how to use it. This easy-to-follow guide is packed with tips on choosing the best mobile device, software, and service provider for your needs, but that’s not all. You’ll see how to use your mobile Web browser, find made-for-mobile content (and create your own) and much more.
Mobile Internet For Dummies explains how the Mobile Internet differs from the garden-variety Internet, and shows you how to:
- Find your mobile phone browser
- Use the Mobile Internet to surf, shop, blog, watch movies, and more — on the go
- Send and receive e-mail from your mobile device
- Locate other mobile applications
- Watch TV on your mobile phone
- Manage your kids’ access to the Mobile Internet
- Secure and name a mobile Internet site and acquire mobile Web development tools
- Build your own made-for-mobile Web site
- Use your Mobile Internet site to promote your business and generate revenue
With the help of Mobile Internet For Dummies, you’ll be able to stay connected wherever you happen to be, and maybe even make it pay off with a bit of income.
From the Back Cover
Stay informed, entertained, and up to date — anywhere!
Discover the mobile Internet and surf, shop, blog, watch videos, and more!
When it comes to the Internet, you CAN take it with you! This book is packed with tips on choosing the best mobile device, software, and service provider for your needs, but that’s not all. You’ll see how to use your mobile Web browser, find made-for-mobile content (and create your own), and much more.
Discover how to:
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Connect to the Web with your mobile device
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Send and receive e-mail on the go
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Build your own made-for-mobile Web site
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Search the mobile Web
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Manage bank accounts with the mobile Web
Comeback Season: How I Learned to Play the Game of Love
From Publishers Weekly
While the premise of this memoir by novelist Day (The Circus in Winter) is promising, the narrator comes across as self-absorbed and whiney; the story of a 30-something professional’s search for love in her new home of Pittsburgh, Pa., neither inspires nor consoles women in similar situations. Indiana native Day has a way with words and successfully incorporates quotes from classic sports movies and legends in her personal story. The parallel she draws between her beloved Indianapolis Colts football team’s comeback season and her attempt to win at the game of love—including imaginary postgame recaps of her relationships and the inspiration she draws from her team’s personal stories of hardship and triumph—is effective, if a bit contrived. Readers are witness to the play-by-play of her setbacks: failings of various dating services, the unfavorable demographics of Pittsburgh’s dating scene, her now seemingly irreversible choice of profession over family. Momentary reflections on the lives of her relatives and the role they play in her life are heartwarming, but so short-lived that they seem nearly accidental. Readers will walk away with a larger knowledge of the Colts’ 2006 season, but little else. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
“Cathy Day has delivered an immensely readable and thought-provoking meditation on what it means to be smart and single in the early twenty-first century. Comeback Season reinvigorates feminist literature for the modern woman — and through the unlikely lens of football, no less. This book deserves many stadiums’ worth of readers.”
— Alicia Erian, author of Towelhead
“A moving, funny, and thoroughly absorbing account of one writer’s quest for love. With frankness and verve, Cathy Day navigates online dating, location blues, and other hurdles that single professional women face. The result — at once a reckoning and a study of longings held and choices made — is an irresistible read that will have you cheering for Cathy Day.”
— Bich Minh Nguyen, author of Stealing Buddha’s Dinner
“If anything could possibly be sweeter than a Colts Super Bowl win, it’s reading Cathy Day’s Comeback Season. Tighter than a Manning spiral, truer than a Vinatieri kick, more poignant than a Dungy halftime speech, this book is a winner.”
— Jon Wertheim, Sports Illustrated senior writer, author of Running the Table, and native Hoosier
“Cathy Day’s story of her search for love (or, at the very least, a Colts win) is as compelling as a good novel — it has suspense, surprising twists, and, in Cathy herself, a protagonist both complex and compelling. I root for the Colts, but by the last pages of Comeback Season I was rooting for Cathy more; just like our favorite team, she leaves it all on the field.”
— Christopher Coake, author of We’re in Trouble
“For all of us ladies coming back for another season as singles, Cathy Day has written a smart, funny, and touching book. I don’t know football, but I know dating, and Cathy Day has got it right. What I love most is that she does that almost impossible thing: she offers us a realistic ending that’s also filled with hope. This is a terrific book.”
— Shannon Olson, author of Welcome to My Planet
Buy Comeback Season: How I Learned to Play the Game of Love at Amazon
Your Family Constitution
Product Description
“Scott Gale captures the heart of struggling parents and shows them a practical way to solve family problems.”—Tom E. Noyes, M.D., American Board of Psychiatry & Neurology
Do you struggle to juggle the bowling balls of parenthood family, career and personal needs? Do you feel out of control? Is the reality of parenthood different than the dream?
Parenting can be more rewarding than you ever dreamed. You can raise kids who understand and reflect your values.
Family psychologists, school counselors and parents agree that clarity, consistency and commitment (the “3-c’s”) can revitalize family relationships and create more time for what’s important.
“A practical new look at how to improve family relationships from the ‘ground up.’ Written from the perspective of a husband and father who recognized a better way, Scott Gale has created a blueprint families can follow to open lines of communication, affirm personal values, and assure improved life skills for the long term…while having fun together. It’s a real winner!”—Sandra L. Garrison, School Psychologist
In his insightful and entertaining book, Scott Gale provides a fun and effective way to set boundaries and expectations that stick. In his book, you’ll learn:
The four most overlooked signs that your household is becoming “out of control”….and a step-by-step process for correcting problems and enjoying the precious gift of family.
How to assess your emotional availability to your family….and how to make adjustments to ensure you have the time for what matters.
An in-depth look at the 3-C’s (clarity, consistency and commitment) that every family needs to run smoothly.
Inside tips on how to understand what motivates your kids….and how to use this information to find “win-win” solutions that really work.
Ten fun and healthy activities that your family members can enjoy together…that don’t need to be plugged in.
The keys to anticipating issues….and a sure-fire method to solve them before they become problems.
The symptoms of entitlement in today’s youth culture….and how to teach your child the difference between “learn” and “deserve” before it’s too late.
The Buzz
Family psychologist, school counselors and parents agree that Your Family Constitution is a must-read for all parents…
“Everyone wants family harmony, but who really has it? In his innovative and pragmatic guide, Scott Gale shares a simple process to help families understand and alleviate common family struggles. The benefits of having your own Family Constitution are many: minimized arguing, improved behavior, increased self esteem, and all-around healthier relationships. Families need clear and consistent boundaries— but creating such structure is a different story… this story.”—Victoria L. Dunckley, M.D., Child and Adolescent Psychiatrist
“In my family practice, I see first-hand the long-lasting and harmful effects that family dysfunction has on both adults and children. Your Family Constitution offers parents a holistic prescription and creative approach to mending family disarray in this age of seemingly insurmountable parenting challenges.”—Ravi Iyer, M.D., Family Medicine
“Today, youth struggle with a multitude of issues, including entitlement, isolation, and most of all, lack of direction. Fortunately, parents can redirect their children by creating boundaries and managing their children’s expectations. Your Family Constitution enables parents to implement such a plan, simply and effectively.”—Melissa A. Gibson, M.F.T.I., School Counselor
An Introduction to the Entertainment Industry
Product Description
Whether its a favorite television show, an artist at the top of the music charts, a best-selling book, or a hometown sports team, we love entertainment. Its big business and in this accessible introduction, Andi Stein and Beth Bingham Evans give readers a glimpse inside the industry, to better understand how each segment operates and the challenges and trends it faces. Each chapter addresses a different segment of the entertainment industry including: Film Television Radio Theatre Music Travel/Tourism Sports The book is designed as an introductory text for entertainment courses and as an overview of the industry for those looking to pursue careers in the field of entertainment. A list of resources is provided at the end of each chapter.
About the Author
Andi Stein is an Associate Professor in the Department of Communications at California State University, Fullerton. She worked as a journalist and public relations practitioner for 16 years prior to entering academia and is the co-author of News Writing in a Multimedia World. Stein has a B.A. from George Washington University, an M.A. from the University of North Carolina at Chapel Hill, and a Ph.D. from the University of Oregon.
Beth Bingham Evans is a full-time Lecturer in the Department of Communications at California State University, Fullerton. She began her career in television news and has more than 18 years experience as a reporter, anchor, and producer in markets in Southern California and Georgia. Evans is the author of Workbook for Broadcast News Writing for Professionals. She has a B.A. from the University of California, San Diego, and an M.A. from California State University, Fullerton.
The eBay Marketing Bible: Everything You Need to Know to Reach More Customers and Maximize Your Profits
Product Description
Selling on eBay has never been hotter. There are now almost 900,000 people using eBay as a part-time or full-time source of income. And while there is big money to be made selling merchandise on the site, it is also becoming more and more challenging for sellers to stand out from the crowd. Written by two e-Bay experts, “Marketing Your E-Bay Business” offers advice to eBay sellers on building a successful marketing plan by identifying their customers, determining what items will sell best for them on eBay, and using ‘fear’ and ‘passion’ marketing to reach those customers and induce them to buy. Cliff Ennico and Cindy Shebley will help readers market their eBay products and attract and keep customers.
Book Description
Competition for customers on eBay is fierce. There are now approximately 1.3 million sellers who rely on eBay as a part-time or full-time source of income. And while there is undoubtedly still big money to be made, it is becoming increasingly difficult for sellers to stand out from the crowd. Written by eBayUniversity instructors Cliff Ennico and Cindy Shebley, The eBay Marketing Bible offers advice to sellers on identifying their customers, determining what items will sell best, and using eBay’s many promotional tools to reach those customers and convince them to buy. This book helps readers:
• build a successful marketing plan
• brand their eBay business
• develop strategies for individual auction listings and eBay stores
• combine online and offline strategies to build their businesses
• use email marketing, search engine listings, blogs, podcasts, YouTube, and more